SEO campaign
Search engine optimization, also known as SEO, is quite simply the techniques and tools used to improve the ranking of a website or web page in search engine results. These optimizations can be both on-page and off-page.
Our SEO team will guide you on your great adventure up the search engine results pages!
By no means an exact science, SEO depends on the secret algorithms used by search engines such as Google. This makes it somewhat hard to know with any accuracy the factors that cause a page to rise or fall in ranking. But fortunately for us and our clients, a great deal of research and overall experience has given us some insight into what Google expects. This means that we can provide all the necessary optimization to ensure that your website is properly taken into account by the search engine robots!
Simply because high visibility brings good traffic. You could own the most successful and attractive site ever created, and not rank on results pages. And it would simply never attract enough users to earn you anything! Whereas if your site is highly ranked, let's say among the first pages of the results, or even in the top 10, your traffic is bound to increase. And it's this increased traffic to your site or page that will increase your chances of turning these visitors into potential customers.
SEO is a long-term investment for companies, because it takes months to show results. If someone were to offer you the chance to be on the first page in a few weeks using SEO alone (and not paid search): run away! It takes time, but if you're patient, it will pay off. The more popular your site is, the more it signals to Google that it deserves its rankings.
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As we mentioned above, SEO is far from being an exact science, and it's with complete transparency that we explain this to our clients. Google may keep its algorithms a secret, but we do have some precious insights, thanks to the many studies conducted by experts who never stop studying the subject!
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Keywords are one of the most important elements in SEO. They reflect the input that a user will search on the web to find the answer to their query. When planning your SEO strategy, you need to think about the keywords you're going to target. They should be:
- Relevant to your business
- With an interesting search volume
- Preferably marked as low competition.
At our Studio, our SEO consultant will undertake this keyword analysis for you.
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Along with keywords, technical SEO is an essential part of an SEO campaign. Website loading time, image sizes, accessibility, title hierarchy, HTML markup and many other criteria need to be optimized for your site to shine in Google's eyes. If your site is not optimized on these points, or if it contains too many errors or dead-end pages, it might be reason for Google to not rank your site as high as it could have been.
More about web marketing
The skill of writing content for the web is an important asset to your digital marketing strategy. However, it's not enough to be a good writer: you need to know how and what to write, for which audience, for what reasons and with which keywords!
What about SEA?
SEA, or paid search, also aims to boost your visibility, but in a different way than SEO. It's a quick way to get on the first page of results, and more specifically in the "Ads" zone at the very top of Google results, for example. This type of referencing is not free, and similar to advertising: you simply pay to be displayed in the SEA zone provided for this purpose.
It's a very effective option in the short term, because unlike SEO, you don't have to wait months to see results. On the other hand, as soon as you stop paying for your SEA campaign, you're gone! Nor does it have any influence on your SEO rankings: you can own the first spot on the SEA zone, but find yourself on the 12th page of your natural ranking. SEA is an answer to a short-term need, and, in our opinion, a perfect addition to a long-term SEO campaign.
We take good care of everything
We are all about feedback and a clear line of communication: at all times, we'll keep you up to date on the progress of your project.
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Meet us
Over a coffee in Strasbourg or by Zoom call, we take the time with you to gain an in-depth insight into what you need and what you want.
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Site audit
After an in-depth site audit, we design the SEO strategy best suited to your needs.
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SEO intervention
Once you've understood and confirmed everything, we begin the necessary adjustments and optimizations.
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Monitoring & reporting
That's it, all you have to do is relax and focus on your own business. You'll need to be a little patient, as the results will take a few months to show.
Reaching for the stars together
Need something else?
If you need a presentation website, an e-commerce site or some custom development, stop scrolling! You can count on our team to design user-friendly, secure and stylish websites that best represent your business and your company.
Web design and graphic design work together! We create unique, customized themes for our clients' websites, with a graphic style adapted to your world. We also handle your visual identity from logo design to the creation of a complete graphic charter.
Find the answers you need
Because entrusting your digital projects to an agency is no small matter, we'll gladly answer any questions you may have about our services or work approach.
If an SEO consultant promises you the top position in a short timeframe and using only SEO, they're either lying to you, or they're a magician! It's said that the first results of an SEO campaign take an average of 6 months to arrive, and that it takes at least 1 year for Google to take all the optimizations into account. SEO is a long-term job that pays off over time.
Of course we can! We're based in Strasbourg, but we also work all over France and abroad. Some of our clients are based in Canada, the Netherlands or the UK! We'd be delighted to meet you for a Zoom call, so you can tell us all about your needs.
