Content writing

We boost your next marketing & SEO project.

You have a new project but you don't feel like you have the skills to write its content, or you're looking for someone to optimize it so that it can boost your site's traffic? You've come to the right place.

The basics

We use SEO writing to create all your content and optimize it to boost your rankings on Google. It can include:

  • Website pages with informational, motivational or advertising content
  • Blog articles published regularly
  • E-commerce copywriting such as product sheets and category pages
  • Informational content such as tutorials, guides or F.A.Q.
  • French-English translation of content

What's content writing? 🤔

Content writing is most simply written, not surprisingly, by a web writer or web editor well versed in the art of writing content for a website. This content can take many shapes and usually includes company introductions, product sheets, blog posts and advertising copywriting.

Quality content writing isn't just about being a good writer. It must be optimized, structured and designed for on-screen reading, and also must appeal to the right audience if it's to be successful. The tone and vocabulary used must be carefully chosen, as we wouldn't dream of using popular slang to write the pages of a law firm website!

All the better with SEO 📈

Most often, content writing for the web involves SEO, i.e. the addition of keywords and thorough optimization to boost the ranking of the page or article on the results pages of search engines such as Google.

Why is this important? ✍️ 

Quality content writing is an excellent start for your company's business. Indeed, the people touched by your content are the visitors to your website, who, if all goes as planned, could become your future customers. On a merchant site, quality content can prompt prospects to complete a purchase, thanks to effective copywriting or detailed, appealing product sheets.

Content writing is a digital communications and marketing tool that strengthens your brand image on the Internet. Combined with an ideal graphic design, the content of your site will constitute a coherent entity that represents your company and becomes a reference for your clients.

Understanding our approach

01

The role of SEO in content writing

Why bother?

It's no use showing off the best content on your website if it can't be found by Internet users! We must include the SEO aspect to boost the visibility of your web page or blog post. And it's with this exposure that traffic to your page will increase, and might just turn a visitor into a potential customer!

Writing for the web is about efficient, targeted content, but SEO-friendly content writing goes the extra mile by optimizing the structure and adding keywords to make your site more noticeable to search engines' algorithms.

But watch out for over-optimization! Sometimes, the focus on SEO is so excessive that the content becomes saturated with keywords, and feels no longer natural or enjoyable to read. At the Studio, we always say that first we write for humans, then we optimize for robots.

02

The secret of good SEO writing

Tell me more!

The first step is to carry out a thorough SEO analysis by looking for the main keyword targeted by the content, which should match the user's search intent.

There are also a number of technical parameters to consider when it comes to SEO writing. For example, the use of both internal and external links are important factors to Google. The hierarchy of title tags is also essential, as is the integration of a semantic field into the content. Images matter: their tags must be properly filled in, and they should be optimized and compressed.

a solution for every need

More about web marketing

SEO campaign

Quality content is sometimes not enough to rank higher on Google's search pages. To achieve this, you need to implement an SEO campaign. We handle everything from a thorough audit to on-site intervention and tracking tools.

Someone searching on Google on their smartphone

our design steps

We take good care of everything

We are all about feedback and a clear line of communication: at all times, we'll keep you up to date on the progress of your project.

01

Meet us

Over a coffee in Strasbourg or by Zoom call, we take the time with you to gain an in-depth insight into what you need and what you want.

02

Our offer

After a thorough analysis, we define the most suitable solution for your digital project. Together, we adjust the details to match your deadlines and budget.

03

Design process

Once everything is clear to you and agreed upon, we start the writing process. We involve you as much as possible, so that you can keep track of what we're doing.

04

Delivery

Now all you have to do is relax and focus on your own business: your content is ready to bring you results!

Reaching for the stars together

Our other solutions

Need something else?

Letters web

Web design & E-commerce

If you need a presentation website, an e-commerce site or some custom development, stop scrolling! You can count on our team to design user-friendly, secure and stylish websites that best represent your business and your company.

Illustration of a lotus flower

Graphic design & identity

Web design and graphic design work together! We create unique, customized themes for our clients' websites, with a graphic style adapted to your world. We also handle your visual identity from logo design to the creation of a complete graphic charter.

Picture of a laptop

Website maintenance

Because a site can't run without strong foundations and proper maintenance, technical support is another core element of our agency. If you don't have the skills to manage your website, we take care of everything while you focus on your business.

F.A.Q.

Find the answers you need

Because entrusting your digital projects to an agency is no small matter, we'll gladly answer any questions you may have about our services or work approach.

Can I write my own content?

If you're a talented writer, know a thing or two about digital marketing and are not interested in SEO, then go ahead! Simply write the content that feels like you, and have fun! But if you're not sure you've got what it takes, or if you'd like to boost your ranking with SEO content writing, we're here to help.

Is content writing part of an SEO campaign?

Of course! For us, these are two distinct solutions, but we often combine them to meet our clients' needs. After all, what would be the point of an SEO campaign without content with the right keywords. Just as it would be a pity to take advantage of high-quality SEO copywriting without going one step further and implementing technical SEO solutions.

How can I know who's my target audience when writing for the web?

To write high-quality, high-impact content, you need to know who your target audience is. To do so, you need to create a what we call a persona, a virtual representation of your typical customer. The persona needs to be described in detail, including demographic, economic and online behavior data. This is an important step that we can help you achieve as part of your digital marketing strategy.