Communication & SEO
In our fast-paced era, communication has become digitalized. A must for companies wishing to make a name for themselves or expand their business. Here's a closer look at this fantastic tool.
Quite everybody, to be honest! Or rather, everyone with a business or company to grow and expand. Freelance, self-employed, small, medium or large business, nowadays everyone is in need of a sound digital marketing and communication strategy.
Digital communication can involve a wide range of aspects: social media is often the first to come to mind, but it also includes SEO campaigns to boost websites, and content writing.
And for those of you with no experience in the digital world and who may feel a little overwhelmed: no worries. As experts in our field, we'll be there to support and advise you throughout your adventure in the wonderful world of communications.
Compared to its traditional counterpart, digital communication helps you reach a wider range of prospects, and its campaigns are usually cheaper. It can boost a website's visibility through SEO and increase its traffic, ease prospect conversion, provide in-depth analysis of user behavior on the web, build your brand image and strengthen customer loyalty.
Digital communication also makes it possible to set up an action plan that can be deployed in just a few days, and even advertising campaigns such as SEA are very easy to implement and adjust.
Our services
With our wide range of skills and solutions, we offer strategic support in three main areas: content writing, SEO and community management.
The art of writing content for the web is an essential part of any digital marketing strategy. Yet being a great writer isn't enough: you need to know how and what to write, for which type of customer, for what reasons and with which keywords!
Our expert copywriting team can write the content of your website for you, in line with your brand image and communication strategy. We use SEO keywords to help rank your pages on search engines such as Google.
Search engine optimization, or SEO, is one of the most powerful ways of boosting your digital communications strategy. If you can't be seen on the web, it'll be harder to make a name for yourself and sell your products and services!
At the Studio, our SEO consultant uses SEO tools and techniques to help our customers rank on Google's search results pages. We conduct a complete audit of your website, and take action to correct or optimize your SEO to help you get back on track in terms of digital visibility.
01
The very best digital marketing strategy is ineffective if it does not target the right audience. In the early stages of your plan, you need to think about your persona: i.e. your target customer, and create a portrait of them down to the smallest detail.
02
Launching a marketing campaign is only possible after proper preparation! You need to know what you want to achieve, how you want to achieve it and when, while setting goals that are both attainable and not too ambitious.
If your website has just been published online and you expect to appear on the first page of search engine results within the first 3 months, you're in for a disappointment. It would be indeed be a miracle since SEO results take between 1 and 2 years to fully show. The same goes for social media: good social media strategy will generate positive results only if your goals are adapted to your situation and to the resources devoted to the current campaign.
03
Just because you've launched a dazzlingly good communications strategy doesn't mean it's going to stay that way! In the case of SEO or social media, we use real-time monitoring tools to understand the progress we've made and make improvements where necessary.
We take good care of everything
We are all about feedback and a clear line of communication: at all times, we'll keep you up to date on the progress of your project.
01
Meet us
Over a coffee in Strasbourg or by Zoom call, we take the time with you to gain an in-depth insight into what you need and what you want.
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Project analysis
Once we've studied your project, we select the solution best suited to your communication strategy.
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Design process
Once you've understood and confirmed everything, we begin the necessary adjustments and optimizations.
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Delivery
That's it, all you have to do is relax and focus on your own business. We take care of everything related to your marketing strategy.
Reaching for the stars together
Find the answers you need
Because entrusting your digital projects to an agency is no small matter, we'll gladly answer any questions you may have about our services or work approach.
We're based in Strasbourg, but our agency operates throughout France and internationally. We'd be delighted to meet you by Zoom calls!
We'll start by discussing your needs with you. Then we'll conduct a complete audit and proceed to implement any necessary changes. Finally, we'll use a variety of analysis tools when we set up our SEO monitoring service.
At your request, we can combine our SEO intervention with a paid search campaign, or SEA.
Link acquisition or netlinking campaigns, on the other hand, are outside our scope of action.